Welcome to this new Pulse Check series on the power of storytelling. This is Part 2: From News to Narrative: Frank Tramble on Transforming Higher Ed Storytelling. Frank Tramble shares about the importance of an integrated marketing and communications strategy, understanding your audience's core motivations to create more impactful messages and the need to always to be learning.

Guest Name: Frank Tramble, Duke University

Guest Bio: Frank Tramble is a highly accomplished communications professional currently serving as the Vice President for Communications, Marketing, and Public Affairs at Duke University. With extensive experience in strategic executive communications, crisis communications, integrated marketing, and brand management, he plays a pivotal role in shaping Duke's reputation and strategic priorities.

As a trusted strategic adviser to President Vincent Price, Frank leads Duke's central communications, marketing, media relations, and brand management activities. He provides guidance and leadership to communications professionals across various schools and units, ensuring a cohesive and impactful approach.

Previously, as Vice President and Chief Communications Officer at Howard University, Frank elevated the university's reputation through innovative initiatives such as the award-winning redesign of their magazine and the establishment of The Dig, a groundbreaking daily storytelling hub.

Frank's accomplishments have garnered national media coverage, including Howard's swim and dive

team becoming the first all-Black swim team featured on the cover of Sports Illustrated. He has

collaborated with renowned figures like Pete Souza and spearheaded communication strategies for

high-profile individuals, including Phylicia Rashad, Nicole Hannah-Jones, and Ta-Nehisi Coates.

An adjunct professor at Georgetown University, Frank imparts his expertise in brand strategy. He also

serves as a lead judge for prestigious industry awards and is a sought-after speaker on topics such as

crisis communications and branding.

Frank Tramble holds a master's degree in integrated marketing communications from Georgetown and a

bachelor's degree in advertising management from Michigan State University. With his dedication to

excellence and passion for effective storytelling, Frank continues to shape Duke University's success as a

leading institution of higher education.

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