Today's inductee into the 2024 Enrollify Hall of Fame is Bart Caylor. The president of Caylor Solutions and host of The Higher Ed Marketer Podcast, Bart is renowned for his forward-thinking approach to AI in higher education. This episode compiles highlights from Bart's appearances on various Enrollify network shows, showcasing his perspectives on AI literacy, overcoming resistance to innovation, and leveraging AI tools to revolutionize higher education. Dive into the transformative insights shaping the future of enrollment marketing and leadership in higher ed.

Check out the full episodes Bart appeared on:
AI For U - Episode 2
Mission Admissions - Episode 33
Confessions of a Higher Ed CMO - Episode 50

Key Takeaways

AI Resistance and Adoption: Resistance to AI often stems from fear, misconceptions, and change fatigue. Education and AI literacy are crucial for overcoming these barriers.
Transformative Potential of AI: AI is poised to revolutionize higher education more profoundly than any previous technological advancement, reshaping marketing, operations, and student engagement.
Practical AI Strategies: Tools like ChatGPT can significantly enhance productivity, helping higher ed professionals achieve more in less time by mastering prompt engineering.
Leadership in AI Era: With AI driving rapid changes, higher ed leaders must embrace innovation to navigate the enrollment cliff and emerging trends effectively.

What Are the Biggest Challenges in AI Adoption in Higher Education?
Bart Caylor identifies two primary challenges in AI adoption: fear and underutilization. Resistance often stems from fear of the unknown or ethical concerns, with many professionals skeptical about adopting new tools. Others fail to realize AI's full potential, using it only for simple tasks like rewriting emails.

Bart emphasizes that these challenges can be overcome through AI literacy and hands-on education. By demystifying AI and showcasing its capabilities, professionals can shift from skepticism to informed adoption. For instance, understanding that AI is a learning tool, not just a content scraper, fosters trust and opens the door to meaningful integration.

How Can AI Reshape Higher Education?
Bart predicts that AI will have a more significant impact on higher education than the personal computer, internet, and social media combined. From enhancing marketing strategies to improving operational efficiency, AI tools like ChatGPT allow institutions to tackle problems quickly and effectively.

For example, AI-driven assistants could soon be integrated into platforms like Siri, enabling natural, conversational interactions. As institutions leverage these advancements, they’ll be able to streamline processes, improve student engagement, and remain competitive in a rapidly changing landscape.

What Role Will Leadership Play in AI-Driven Transformation?
The accelerating pace of AI adoption and the looming enrollment cliff demand adaptive leadership. Bart warns of potential leadership fatigue, as senior leaders may retire rather than manage the rapid changes AI brings. This creates opportunities for younger, tech-savvy professionals to step into leadership roles.

To succeed, future leaders must embrace AI literacy and understand how to use tools like ChatGPT to make data-driven decisions. By leveraging AI for strategic initiatives, institutions can overcome challenges and position themselves for long-term success.

How Can Higher Ed Professionals Start Using AI Effectively?
Bart recommends starting small to build confidence with AI. For instance, using ChatGPT to create a simple meal plan introduces users to prompt engineering and the tool’s capabilities. This approach helps professionals understand how to frame questions and maximize AI's utility.

He also highlights that AI isn’t just a time-saver—it enables professionals to accomplish more within the same time frame. By integrating AI into daily workflows, higher ed marketers and administrators can focus on high-impact tasks without extending their work hours.

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Connect With Our Co-Hosts:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea

Seth Odell
https://www.linkedin.com/in/sethodell/
https://twitter.com/sethodell

About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too! Some of our favorites include Generation AI and Confessions of a Higher Education Social Media Manager.

Enrollify is made possible by Element451 — the next-generation AI student engagement platform helping institutions create meaningful and personalized interactions with students. Learn more at element451.com.

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