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6 posts tagged with "Think with Google Podcast"

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Think with Google Podcast: full transcripts and summaries of all episodes

· 4 min read

Podcast: Think with Google Podcast​

Think with Google Podcast

Description: If you’re a marketer today, you’re facing a lot of new realities, but you don’t have to face them alone. The Think with Google Podcast is here to help you and your marketing team stay ahead in this ever-changing world. From tools and strategies to interviews with experts, our host Tess Vigeland, is heading to the future of marketing.

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Podcast "Think with Google Podcast" on PodExtra.AI: play with real-time transcripts and view complete AI-processed content: transcripts, summaries, mindmaps, topics, takeaways, keywords and highlights.

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The Modern CMO full transcript and summary - episode of podcast Think with Google Podcast

· 20 min read

Episode: The Modern CMO​

The Modern CMO

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All episodes of Think with Google Podcast: full transcripts and summaries

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Episode Shownotes​

It’s not easy being CMO, especially today. The Chief Marketer consistently has the shortest tenure on the C-Suite and navigates an ever increasing list of responsibilities as new technology develops. But CMOs have a unique opportunity precisely because of where they stand between customers and the corporation. They can help

lead the C-Suite towards a common set of goals that impact growth and the bottom line. In this episode, CMOs from Levis Strauss & Company, Hilton, and Foot Locker share what it means to be a “modern CMO”, and how to elevate the role as a true business leader. We’ll also hear findings from a study by Google and Deloitte that explores how Fortune 1000 corporate board members perceive CMOs. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript​

00:00:01 Speaker_04
Do you believe your company needs to attract new customers in order to grow? Do you believe your company needs to get better and more efficient?

Machine Dreams full transcript and summary - episode of podcast Think with Google Podcast

· 19 min read

Episode: Machine Dreams​

Machine Dreams

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All episodes of Think with Google Podcast: full transcripts and summaries

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Episode Shownotes​

In this episode, we’ll talk with experts at the cutting edge of machine learning technology and learn about its possibilities. We’ll discuss one of Google’s innovative tools with Pinar Demirdag and Alexander Mordvintsev. We’ll also talk with Google experts Avinash Kaushik and Ben Jones about how machine learning can be

the marketer’s assistant. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript​

00:00:00 Speaker_02
There are different types of creativity. Analytical power is creativity. Artisanal power is creativity. To be able to comprehend a complex problem and give a one simple answer in return is creativity.

The Power of #WithMe full transcript and summary - episode of podcast Think with Google Podcast

· 17 min read

Episode: The Power of #WithMe​

The Power of #WithMe

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All episodes of Think with Google Podcast: full transcripts and summaries

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Episode Shownotes​

People are turning to video in more ways and in more moments than ever before. The staggering amount of content available means people can do more with video than they’ve ever done: learn a new skill, get info straight from the source, connect with communities and creators, or just simply

get stuff done. In this episode, we’ll learn why marketers should be paying attention to YouTube trends like “with me” videos, and what they can reveal about authentically connecting with viewers. We’ll also explore why advertising on video can help brands to drive discovery on a massive scale...that still feels personal. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript​

00:00:00 Speaker_01
It's a skippable world, not just on YouTube. Everyone's got their finger on the trigger. So what are you going to do to tell stories in ways that will capture and connect with someone and what they really want to see immediately?

Captivating Creative full transcript and summary - episode of podcast Think with Google Podcast

· 15 min read

Episode: Captivating Creative​

Captivating Creative

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All episodes of Think with Google Podcast: full transcripts and summaries

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Episode Shownotes​

The fast pace of the internet presents several challenges for marketers today, especially when it comes to how to captivate consumers. In this episode, we explore one advantage that marketers should never underestimate in their campaigns— the power of surprise. We’ll learn how one Google Doodle won the hearts of

Selena fans and even hear from Surprisologist, Tania Luna. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript​

00:00:02 Speaker_08
Welcome to the Think with Google podcast. I'm your host, Tess Viglund. Today, we're going to explain how a marketing campaign and even any piece of creative should never underestimate the power of surprise.

Data and Diversity full transcript and summary - episode of podcast Think with Google Podcast

· 19 min read

Episode: Data and Diversity​

Data and Diversity

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Episode Shownotes​

Diversity matters to your bottom line. And now, machine learning is being used to prove just that. In this episode, we hear from the Geena Davis Institute about their collaboration with Google and USC to develop machine learning technology in order to analyze film and television for gender parity. We’ll

then talk with Google’s Chief Marketing Officer, Lorraine Twohill, about how Google is developing their own practices around diversity, equity, and inclusion. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Full Transcript​

00:00:00 Speaker_07
Imagine you're a famous actor. You're successful, you're known in the industry as being super smart, and you're a woman. So you've seen some things that feel unfair, like how you're often one of the few women cast in a film.